Value of Podcasts for Marketing

When one ordinarily thinks of an advertisement, an extremely short video clip or brief written message comes to mind. But in the market for high value products, where the customer wants as much information as possible before making a financial commitment, a type of advertisement that discusses the product or service in depth is extremely beneficial.
Welcome to podcasting! A podcast is formatted to be an episode part of a larger series of videos or audios with a common theme. It may be hosted by one or several individuals and feature guests for interviews and discussions.
Ken Greene is a pioneer in podcasting as a platform for finance and marketing. He started the Engineer of Finance Podcast with regular, weekly episodes that listeners can tune into via Apple Podcasts and Spotify. Greene was so successful in utilizing podcasting that Forbes magazine featured him in an article pointing out that one of the clear advantages of podcasting, in his experience, is being able to save time: “But he can’t do hundreds of one-on-one consultations with prospective clients every week. Instead, the podcast allows him to reach that many listeners—and more.”
Here I want to present to the reader an example of business podcasting. Today there is much speculation about a present or future housing crisis like the one which led to the financial crisis in 2008. In a twenty six minute podcast, qualified experts exposes the listeners to a new insight on the issue which would be difficult to attain otherwise:
References:
Detweiler, G. (2018, June 25). 7 Reasons Why Your Business Needs A Podcast (It's Easier Than You Think!). Retrieved from https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#31170b143977

Comments

  1. Unknown7 November 2018 at 12:47

    This is really a good example of showing values of podcastes for marketing. The video is also very valuable and helpful.

    ReplyDelete
  2. Unknown7 November 2018 at 12:56

    Great blog, I really think this brings attention to podcasts and feel that more people should listen to them over music for passing their extra time.

    ReplyDelete

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