What Kind of Podcast

Previously, we discussed podcasting for marketing and customer reviews. However, the purpose of your podcasting is really up to you. Keep in mind there are several kinds of podcasts. The technical terms describing the major kinds of podcasts are: 1. Solo podcast, 2. Podcast interview, 3. Multi-host show, and 4. Round table. Personally, I favor the last kind, the round table. It is the best format to hear multiple perspectives and there is greater room for meaningful discussion and debate. As a customer, a round table podcast allows you to get a second or third opinion before you commit to buying something. If you are an advertiser, obviously a round table will only help market your product or service if there is a general agreement that the latter are worth the money.
The Young Turks is a critically acclaimed show that provides commentary on socio-political issues. They have sharpened the tools of polemical debate by utilizing the round table and multi-host show formats. Here is an example of a lively debate that podcasters can learn to incorporate in their own shows:
Reference:
Cawley, C. (2017, May 23). 5 Most Popular Podcast Formats: Which One's Right for You? Retrieved from https://www.makeuseof.com/tag/popular-podcast-formats/

Comments

Post a Comment

Popular posts from this blog

Value of Podcasts for Marketing

Image
When one ordinarily thinks of an advertisement, an extremely short video clip or brief written message comes to mind. But in the market for high value products, where the customer wants as much information as possible before making a financial commitment, a type of advertisement that discusses the product or service in depth is extremely beneficial. Welcome to podcasting! A podcast is formatted to be an episode part of a larger series of videos or audios with a common theme. It may be hosted by one or several individuals and feature guests for interviews and discussions. Ken Greene is a pioneer in podcasting as a platform for finance and marketing. He started the Engineer of Finance Podcast with regular, weekly episodes that listeners can tune into via Apple Podcasts and Spotify. Greene was so successful in utilizing podcasting that Forbes magazine featured him in an article pointing out that one of the clear advantages of podcasting, in his experience, is being able t
Read more

Customer Reviews

Image
In the previous entry , we discussed the benefit of podcasting for advertising of products or services. But the beauty of podcasting is that it can be a double edged sword. It is absolutely critical for customers to have a keen sense of skepticism when being the target of an advertisement. Never blindly trust a message encouraging your to buy something if the source is the seller itself. Chances are someone else has already had experience with the product or service you intend to buy. Customer reviews are essential in determining whether you should commit your money. Podcasting allows customers to connect with each other and have those meaningful discussions which rate the pros and cons of any product or service. One of the most popular themes in podcasting by ordinary people on YouTube and other video sharing platforms is movie reviews. My favorite podcast for an in depth review of any cinematic release is We Hate Movies . With the cost of movie tickets for major blockbusters
Read more